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Peacock is a  lifestyle brand, founded by Ekta G Nef. Her passion for sustainable  and handmade textiles led to the creation of  her label. Committed to making a positive impact in the lives of craftsmen, artisans and preserving the centuries old art and craft traditions. A thorough research on textiles along with personal visits to the artisans in remote villages ensures the authenticity in creating one of a kind & high quality finished products. 

The sole idea is to create job opportunities and partner with women’s cooperatives and artisan communities  where people are treated with respect and can work in dignified conditions at all stages in the production process. Creating fair products, supporting sustainable processes, raw materials and techniques to bring the best for producers and consumers.